HAM is a non-corporate, independent hospitality, tourism and real estate advisory company. We provide services throughout the hotel, tourism and real estate product life cycle starting from planning and development, through management to the final project sale. 

HAM is a network company, which means that outside of the core head office we have partners in specialised fields available for individual projects. This structure ensures that we are able to bring professionals of the highest level to each individual assignment, while keeping administrative roles central in the company.

We are a flexible boutique agency. When it comes to our core values, we focus on quality, flexibility, creativity and securing the highest return for our clients. 

Active in the industry since 2002 we focus on the CEE, SEE, CIS and Baltic countries as well as Africa and beyond.



We believe in our network structure, which allows us to assemble the perfect project team from our partners to best suit each individual project.


We are an independently owned company, therefore work solely in the interest of our clients. 


By thinking outside the box and switching between various asset classes we can open more possibilities for your project.


We are able to connect all levels of the hospitality industry, providing you with a full package of services.


Most importantly we regard our clients as partners, making their success a personal priority in our work.



Get to know us, click on the picture to learn more.

  • Frans-Jan Soede

    Frans-Jan Soede

    CEO - founder

  • Christof Burgbacher

    Christof Burgbacher

    Director of Sustainable Tourism

  • Semir Kujovic

    Semir Kujovic

    Project Manager

  • Sebastian Wolff

    Sebastian Wolff

    Director technical services

  • Marco Simonis

    Marco Simonis

    Director Food & Beverage

  • Gottfried Woisetschlaeger

    Gottfried Woisetschlaeger

    Director Architecture & Design

  • Harald Hafner

    Harald Hafner

    Director Sales and Marketing

  • Tatiana Carvalho

    Tatiana Carvalho

    Director Spa & Wellness


  • Christof Burgbacher

    Christof Burgbacher

    Regional Representative – Maghreb Countries (Morocco, Tunisia, Algeria)

  • Jean-Alain Ngapout

    Jean-Alain Ngapout

    Regional Representative - Cameroon

  • Elimane Sy

    Elimane Sy

    Regional Representative - Senegal & Gambia

  • Mamadou Wane

    Mamadou Wane

    Project Manager - West Africa

  • Misha Pavlovic

    Misha Pavlovic

    Regional Representative - Serbia & Montenegro

  • Joseph Fischer

    Joseph Fischer

    Regional Representative Israel & Cyprus


With a number of partner offices throughout the world, we cover various different markets.  With these cross-border partners HAM is able to be a local - global partner for your project.


Our current partner offices can be found in:

  • Albania (also covering North Macedonia and Kosovo)

  • Austria

  • Cameroon

  • Germany

  • Greece

  • Hungary

  • Italy

  • Latvia (covering the Baltic states)

  • Montenegro (also covering Serbia)

  • Morocco

  • Russia

  • Senegal

  • Slovakia

  • Ukraine

Looking to become a HAM partner? Read more here.




It all started at the Wagenstraat (in the Chinatown of The Hague, Netherlands), where Cees (Frans-Jan Soede's grandfather) leased a small hotel with a restaurant. In 1929 The Great Depression started, Cees had to close the hotel and made his living by painting, cooking and various advisory services.

In 1933, Cees started as Head of Hospitality within the Holland America Lines. The company produced some notable ships such as the SS New Amsterdam in 1937 (probably the only large passenger liner with military exemption at the time). One of their ships was the first to offer luxury class hospitality services on their transatlantic crossing. Cees travelled around the world and with his passion for the hospitality industry became a true cosmopolite. 


After leaving the Holland America Lines in 1961 Cees opened a hotel with a restaurant in Cadiz, Andalusia, today the reconstructed Parador Hotel Atlántico.


Frans-Jan as a child, growing up in Casablanca (where his father worked at the UN Industrial Development Organisation) spent the summer vacations helping out at his grandfather's hotel. Kees taught Frans-Jan the fundamentals of the hospitality business. During this time Frans-Jan fell in love with the hotel business and this experience prompted him to pursue a career in tourism and hospitality.



After his studies in international business and economic sciences in the USA, Frans-Jan's career took off when he had the opportunity to work for Hilton in Paris, Amsterdam, London, Strasbourg and Mainz. He benefited from learning from the best during the golden-age of grand hotel-hospitality.


From 1987 to 1992 he worked for Intercontinental Hotels Group in Abidjan, Côte d'Ivoire and Mombasa, Kenya with a focus on food & beverage and first interim general management assignments.


1992 saw Frans-Jan return to Hilton once again on the Caribbean island of St. Martin where he further deepened his operational experience.


In 1995 he arrived in Vienna, Austria where he worked for the Raiffeisen Bank and UniCredit Group on the re-structuring and renovation of a number of iconic hotels and other hospitality units such as the Imperial and the Bristol. Later he was in charge of developing new resorts in Czech Republic and Austria.


With this experience, Frans-Jan moved into strategic management and re-structuring where he oversaw the repositioning and internationalisation of historic Viennese cafés like the Demel, restaurants and various other hospitality units.

2002 Frans-Jan decided to found HAM - Hotels Asset Management and created a company that could partner hotel owners and operators throughout the CEE-SEE region. The core service of HAM at its inception was asset management but the company quickly started to advise clients in other fields as well, such as project management, hotel development and operational consulting. It was during this time that HAM became what it is today, a full-service hospitality advisory company.


The following years were characterised by regional expansion. The company became active in Slovakia, the Czech Republic and opened up to Hungary, Ukraine (2003), Bulgaria, Romania (2004) and Poland in 2008.



The first International Hotel Investment & Design Club Forum was organised by HAM, a convention that brings together multiple disciplines of the industry to exchange ideas and to network. The conference would continue to be organised annually up until today as the Hotel Investment & Design Conference.


After 2010 HAM was active in many different countries, as the company found its core regions. Various projects and planning were undertaken in Russia, Kazakhstan, Georgia, Serbia and Bosnia and Herzegovina. It was during this period that HAM entered the African market with projects in Senegal and Cameroon.


HAM opens up an office in Casablanca in cooperation with our partners in order to to oversee the expansion in Morocco as well as Western Africa.


HAM goes over a periodic re-branding, alongside with the new logo and visual identity. HAM is from then on known as HAM independent hospitality & tourism advisors.

2019 also marks the opening of our new office in Tirana from where we cover assignments in Albania, Kosovo and North Macedonia. Our Morocco office relocates to Marrakech.



2020 marks the opening of our new office in Budva, Montenegro where we also cover assignments in Serbia and beyond.

The devastating impact of covid-19 has left our hotel owners, developers, lenders and operators struggling to stay in business.

This year HAM marks the ability and determination to find positive and constructive steps to re-connect and re-affirm the relationship between the stakeholders and mitigate the effects on their business and build a stronger connection going forward.

to be continued...


Our clients include international corporations, domestic enterprises, commercial and investment banks, insurance companies, investment funds, private hotel investors, hotel owners, hotel companies, HNWI, architects and various other players in the industry.

Throughout our journey we were involved in projects throughout Europe, Asia and Africa. We value the confidentiality of our partners therefore we only provide specific references upon request. Get in touch to learn more!



Slovakia - Hungary - Croatia - Austria - Morocco | Master planning and Tourism Mapping of multiple regions and destinations

Raiffeisen Bank | re-structuring and sale/letting of various hotel and F&B assets | a.o. Demel - Steigenberger | Austria

UniCredit | re-structuring | Hotel Imperial Hotels AG a.o Hotel Imperial, Bristol | Vienna, Austria

Various Developers | Eurostars Hotels | development and letting of multiple hotels | Hungary, Czech Republic and Austria

Volksbank AG - Courtyard Marriott | development ‎and letting | Budapest, Hungary

Wyndham Hotel Group | development of multiple Ramada hotels | Austria ‎& Slovakia 

Private Investors | planning & development of boutique hotels | Odessa, Kiev,Lviv - Ukraine

WTC companies | development planning of multiple upscale hotels| Ekaterinburg and Chelyabinsk, Russia

Private Investors | development of a design hotel | Astana, Kazakstan


Evidence | Development luxury hotel | Dakar, Senegal

‎Schloss Leopoldskron | re-structuring, architectural tender and operator search | Salzburg, Austria

Various Private Investors | development of hostels (Wombats and A&O) | Vienna, Prague and Budapest


Carlton Properties | hotel re-structuring and operator search | Bratislava, Slovakia

Uniqua | Sofitel Vienna ‎| architecture tender and concept | Vienna, Austria


Iuris | Piestany Resort | project development and operator search | Slova‎kia


Over the years HAM has served a wide variety of clients, among them owners, investors, financial institutions and their operators. See below a selection of the hotel groups which we have included in our development , operator search and asset management assignments:

hilton logo
marriott logo-min
wyndham logo-min
choice hotels logo
best western hotels logo-min
jin jiang hotels logo-min-min
hyatt hotels logo-min
nh hotels group logo-min
barcelo hotels logo-min
hilton logo
marriott logo-min
wyndham logo-min
choice hotels logo
best western hotels logo-min
jin jiang hotels logo-min-min
hyatt hotels logo-min
nh hotels group logo-min
barcelo hotels logo-min

HAM independent hospitality & tourism advisors

Liniengasse 2a/5 1060, Vienna, Austria


+43 1 33 66 99