A TEB or Techno-Economic-Branding concept studies is the most comprehensive planning document in hotel development. It is a full package that provides the investor with all the elements of a feasibility study, a technical planning study, a branding study as well as a preliminary list from committed operators ready to join the project.
TEB studies serve as an encyclopaedia for projects containing all the necessary information on which all involved parties can rely during the development. Apart from providing the framework for the project, the owner’s / investor’s benefit is the value added a TEB study generates in case of forward-purchase deals. Creating a TEB study or indeed any other structured feasibility study can increase the value of a property that is to be sold without the development as it gives the buyer a future roadmap for their investment.
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